Resumé
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Psychology graduate with expertise in User Experience and Design Systems. Adept at product management and UX/UI design, with a passion for creating user-centric platforms and and deliver impactful solutions for startups and established companies alike.
Experience
UNICOO
May 2024 - Present
In my current role, I design and build websites on no-code platforms tailored to diverse client needs. Additionally, I specialize in designing complex systems, primarily for clients in the fintech industry. I lead the visual strategy for the company’s website and marketing materials, ensuring a consistent and engaging brand experience.
FITNUTS
I worked closely with the founder to develop the startup’s go-to-market strategy and product roadmap, guiding the launch of its MVP. I implemented agile methodologies to streamline development and designed the admin and CRM panels while enhancing the platform’s overall usability. Collaborating closely with the development team, I ensured the product aligned with market demands and user needs.
YAD2
August 2017 - May 2022
As a Product Manager at Yad2, I delivered and optimized advertising products, through A/B testing and research tools to drive revenue growth and enhance performance. I successfully implemented an A/B testing framework and integrated an external leads management platform into the sales division. Working alongside stakeholders and cross-functional teams, I led complex projects from ideation to launch, delivering results that aligned with business goals.
Aug 2017 - Dec 2018
In my early role at Yad2, I gained expertise in lead funnels, campaign performance analytics, and optimization. I focused on driving engagement through strategic improvements to metrics like CTR, views, and conversions.
Volunteering
Code for Israel
Product designer
Aug 2023 - Present
Education
Design Systems
Graphic design
User experience
B.A Behavioral Sciences